I design impactful digital products with aesthetic appeal.
With over 12 years of experience and 60 completed projects, I can help you navigate your project from the drawing board to implementation and beyond.
What I bring to the table
A holistic approach of a design generalist, capable of handling every stage of the design process.
Product Design
I've honed my skills in designing user-centric products that boost business performance. With experience in user research, usability testing, and design implementation, I've successfully led projects from initial concept to continuous improvement. I've also collaborated effectively with cross-functional teams across various departments.
UX Design
I create low-fidelity wireframes and high-fidelity prototypes to visualize and iterate on design concepts, design intuitive interactions for user tasks and goals, and analyze user test data to identify optimization opportunities while ensuring everything is accessible and legible, which sometimes requires making the logo bigger ;)
UI Design
I design the UI's visual elements, such as colors, typography, icons, and imagery, to create a pleasing aesthetic while also incorporating motion and animation to improve usability. I use After Effects and Lottie to add microinteractions to the UI. In addition, I ensure that the UI adapts and functions properly across a variety of devices and screen sizes, working closely with the development team to ensure easy implementation.
Brand Strategy
I research the target audience, market trends, and competitors while working with stakeholders to define the brand's identity, which includes values, personality, voice, and visual elements. I also create guidelines for brand consistency across digital interfaces and marketing materials. I have experience developing new brands as well as rebranding both small and large businesses.
User Research
I conduct user research activities such as interviews, field studies, surveys, and usability testing. I also facilitate workshops and encourage cross-functional team collaboration. I analyze the collected data to identify patterns, trends, and insights that inform my design decisions.
Design System
I analyze design assets to establish fundamental principles for the design system. Utilizing tokens and variables in Figma, I develop reusable components. I collaborate closely with other designers and developers to ensure alignment between design system goals and implementation.
Designer generalist with an artistic background
I always design products with scalability in mind, ensuring they can evolve within a dynamic ecosystem.
I customize my design process according to the unique needs of each project. I analyze data, engage users, identify obstacles, and map out a plan that leverages our strengths. Then, I deliver solutions that delight users and drive business growth. I always design products with scalability in mind, ensuring they can evolve within a dynamic ecosystem.
I value designer intuition's power, which is often overlooked. While data-driven decisions are key, intuition lets us spot complex problems early. Embracing this gut feeling sparks productive discussions and leads to confident, well-rounded designs, especially when data is limited.
What others say
I have gained professional experience working with startups, technology companies, large corporations, design agencies, and individual entrepreneurs.
"(...) She made sure to understand the goals of the assignment, deadlines, and brand requirements for us and our partner companies, while clearly communicating what to expect in the end product. She always delivered high quality, creative, and beautiful work in a timely manner and I look forward to working with her on future projects."
"(...) Jadwiga's proficiency extends to analyzing complex business models, conducting comprehensive research, and maintaining intricate design systems with precision and thoroughness. (...) Beyond her professional capabilities, Jadwiga brings a unique energy to our team dynamic. Her infectious enthusiasm and positive attitude create an environment that inspires creativity and fosters unity among team members. (...)"
"I worked with Jadwiga on a project for the number one telecom company in Oman, she is a pleasure to work with, a good listener, committed and hard-working. the best part is, she always comes up with ideas on how to make the customer experience better and more meaningful. she was missed for sure when she left."
Check the case study below
I've completed 60+ projects, with extensive experience in designing mobile, web, and desktop applications, websites, and embedded applications across various industries.
